AI Don't Fix Stupidity — the Game
On the App Store

AI Don't Fix Stupidity — the Game

You are Elena Lindqvist, VP of Operations at Norvik — a Nordic furniture retailer with 12,000 employees, 340 stores and margins squeezed from both sides. The CEO wants you AI-first. You have twelve weeks.

A management simulation drawn from the book, not invented for it. Part 1 supplies the campaign; Part 2 supplies the mechanics.

Download on the App Store Support iPhone · iOS 15.1 or later · The characters’ on-device replies need iOS 26 and Apple Intelligence
12
weeks on the clock
50
engineers at the competitor who started first
8
dimensions you are scored on
1
thing you cannot buy your way out of

What it does

Twelve weeks to make Norvik AI-first. A competitor has already started.

01

The premise

Hemvik, a 50-engineer AI-native competitor, tripled conversion and lifted average order value 40% — built in twelve weeks on a technology layer that did not exist when Norvik’s architecture was designed. They are the clock.

02

You cannot buy your way out

Procurement does not win this. You win by changing how the organisation works before the market changes it for you — and the simulation scores you on exactly that.

03

Drawn from the book

Every mechanic traces to the manuscript. The campaign is Part 1 (the novel); the systems underneath are Part 2 (the playbook).

04

Decisions with consequences

Choices compound across the twelve weeks. The ending you get is the one your decisions earned, not one of three canned outcomes.

05

On-device reasoning

Characters respond through Apple Intelligence on the phone. Nothing you say to them is sent anywhere.

06

Optional account, public leaderboard

Play without registering; the save stays on the iPhone. Sign in with an email only to put your fastest run on the public leaderboard, under a handle you choose.

07

Plays in short sessions

Built for a commute, not an evening.

Privacy

Built so there is nothing to leak

The full policy is on the privacy page. The short version:

Play without an accountA run works fully offline. Signing in is only for the leaderboard.
A handle, not your nameThe leaderboard shows the handle you choose and your score. Nothing else is public.
No analytics SDKsNo Sentry, no PostHog, no advertising identifiers, no crash telemetry.
Never soldNo advertising, no cross-app tracking, no sale of your data.

Pricing

What it costs

Free

Free
the full campaign
  • The complete twelve-week campaign
  • All eight scoring dimensions
  • On-device characters
  • No ads

Questions

Before you ask

Do I need to have read the book?

No. The game tells its own story. Readers will recognise Norvik and Elena; everyone else just plays.

Is this the same as the AI Don’t Fix Stupidity app?

No — that one is the book companion with the chapters, assessment and ninety-day plan. This is the simulation. They share a world, not a codebase.

Related

Also from the same world

About the author

Magnus Oxenwaldt is VP Group AI at Columbus Global. Two decades in enterprise architecture — ERP, integration, customer engagement, and now AI. He hosts the Future Bytes podcast, speaks at executive forums and board off-sites, and writes at oxenwaldt.com.